Australian casinos have faced increasing levels of competition in recent years, due to the proliferation of poker machines, and other gambling based amusements, that are appearing in bars and clubs across the country. This development, coupled with the plethora of online casinos operating in the Australian market, means that casinos in Australia are coming under pressure, in a way that they never have, since gambling first went mainstream in the country.

Like the country’s distressed retailers, the casinos are attempting to fight back, by putting customer experience at the heart of all that they endeavour to do. Casinos in Australia understand that, if a potential customer is only interested in placing bets, they will probably go to an online casino, or their local pub to do it. What they need to do, to keep up with the competition, is to offer all sorts of extras, that could never be available in the local pub. These include everything from Las Vegas-style shows and events, to classes, and even family-friendly facilities, that take care of the kids, while parents let their hair down, and have a flutter on the slot machines.

Casinos that aren’t able to offer this type of enhanced experience to their customers will quickly be forced out of business by the realities of the modern marketplace. While some observers tend to become a little sentimental at developments like this, it’s probably good for the market in the long-term, as it will ensure that all types of gambling establishments, whether they be a massive megacasino outside Sydney, the local pub, or a popular online gambling website, are offering services that consumers enjoy, and want to use. There may be some upset and pain while the transition is happening, but overall, it is likely to leave the Australian casino sector in far stronger shape.